Weve spoken about the dangers of getting too specific. Now, lets talk about the advantages of being too specific, at least some of the time. You want to have your business appeal to as many people as possible. This means that if youre a car repair shop, being able to show knowledge of everything from […]
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How Do You Promote Your Online Business Offline?
Theres been a mad rush to the Internet these days for marketing purposes, and for good reason. With so many people riding the Information Superhighway these days to find information on everything from TV channels to bread machines, smart business owners know that they need to be on that highway as well. After all, if […]
Why It’s Better To Be A Specialist Than A Jack Of All Trades
One of the best things that you can do for your business whether its online or offline is to make yourself be seen as an expert in the field. Having that sort of weight behind you draws potential customers because they can sense that you know what youre talking about when it comes to your […]